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Three speakers are sat on stage in grey chairs and face the audience. They seem amidst a discussion or train of thought. The lady on the right wears a green jumper and has grey long hair. The man in the middle wears a blue jumper and glasses. The lady on the left wears a orange jumpsuit and has a blonde bob haircut.
Photo: Richard Hall

Future Perspectives: Green Wash or Gamechanger?

Thu 6th Nov

Barbican Creative Hub Presents Future Perspectives: Green Wash of Gamechanger? Showcasing sustainable innovation in the creative industries.

A morning of ideas, provocation and sustainable innovation.

Coinciding with the Climate Action Festival, come along to a morning session which highlights how creative industry businesses from across the UK are using technology to drive real environmental change.

Expect practical inspiration and realistic optimism from those turning ambition into action – without the greenwash.

Speakers include:

Sophie Broadbent, Senior Manager, AdGreen

Talk: The Low Carbon Future of Production?

Discover AdGreen’s pioneering Carbon Calculator, built for the advertising industry. Sophie explores the tool’s impact and will deliver a live demonstration of their unique calculator.

Mark Shayler, Sustainability Expert, Ape

Talk: Tech Won’t Save Us, But It Might Give Us Time

Ape challenges techno-solutionism and shows how technology, used wisely, can help cut emissions and redesign systems – with values, not tools, at the heart of change.

 


Accessibility Commitment:
We are dedicated to making this event accessible to all attendees. If you have specific requirements, please let us know in advance so we can accommodate your needs. There will be live captioning during this event.

  • Date:
    Thu 6th Nov 2025
  • Time:
    10am
  • Running Time:
    180min
  • Location:
    Theatre
  • Prices:

    Free (Booking Required)

  • Doors open 30 minutes prior to event start time.

    Intervals included.